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Become your own independent Sales agent with
Feedpro Dog Food. We are looking for agents
who are self motivated and looking to start
their own business selling the Feedpro range
to retailers and independent networks.

Become an agentMORE INFO
Getting Involved

Become An Agent


Contact our head office and fill in a simple contact form.
Receive an info pack with instructions
Start selling and making money!


Be your own boss and control your office hours.
Access to our social media advertising.
Personal Email address and marketing collateral.

New Products

Elite Pro Dog

22% Protein
10% Fat
10% Rice
10% Chicken


20% Protein
8% Fat
4% Chicken

Feedpro's Choice

18% Protein
5% Fat

More info

How It All Works


Delivery is for the agents account, but the stock will be kept in Milnerton for collection.
Orders will be placed every second Tuesday and ready for collection at our head office in Milnerton.


Agents can place their orders in advance. Stock will need to be paid for upfront prior to collection.


Who are your clients ? Vet shops, Pet Shops, Cash and Carry stores, Supermarkets, Kennels, Online pet stores and agencies. Wholesale pet suppliers etc.


It is recommended that Agents will need a float of roughly R2500 to R5000 to start your agency. This will be used as a capital to pay for your initial stock. Agents will be provided with Business cards, Brochures and sample packs will be provided.

What Drives Us

About The Brand

Feedpro Animal Nutrition was bought by Afresh Brands in 2017, the dog food range now forms part of the Afresh range of Animal Feeds which includes Equi-Feeds Horse Feed and Pure Harvest Bird Seed.

The Feedpro range consists of 3 scientifically formulated dog food formulas all complete and balanced which take care of your dogs nutritional needs. We strive to provide the best nutrition available to the diverse South African market at the most competitive prices resulting in happy healthy dogs.
Production is in the Western Cape making use of the best quality ingredients available.

How Much Can You Make?

Great Pricing ! Good margins !! Make R25k a month and more.
Please contact our Feedpro Area manager to get the info pack and become your very own agent.
Contact us at

Only the best

Product Details


Scientifically formulated balanced nutrition
Protein 22 Fat 10
Premium Food (Vet Quality)
Rich in Chicken and Rice – highly digestible (min 10 % chicken meal and 10% Rice)
Firm stools
High Meat Meal content vs Bone Meal therefore more nutrient absorption and low in ash
Optimum Calcium Phosphorous levels for small medium and large dogs
High Palatability
No Fish or Soya Protein
No artificial colorants
Optimum Omega 6-3 fatty acids 5:1 ratio
Proven to be good for dogs with allergies
Great Packaging
Great color and smell
Great value for money
Not available on normal retail shelves
Good for Breeders
Added Chicory providing prebiotics
Supports Joint Health with Chondroitin naturally found in Chicken


Protein 20 Fat 8
Mainstream diet – middle of the road
Scientifically formulated
At least 4% chicken
Healthy digestion
Omega 3&6 Shiny Coat
Added Vitamins and minerals for a healthy immune system
Healthy bones and teeth
Well priced
Good digestibility
Competes well with other products in this price category


Protein 18 Fat 5
Maintenance Diet – Economy type diet
Good digestibility for cheaper range diet
Added Protein
Vitamins and minerals
Once again Quality ingredients for this price point
Healthy bones and teeth

The main difference between the 3 products is the Protein and Fat content and the ingredients resulting in the 3 different price points. Eg, Pawfect contains a lot less Meat Meal than Elite, it has no Rice and contains a lot more Maize thus it is a more affordable product.

All 3 products provide balanced nutrition.

Contact Us


Michael Lakey 084 242 5542

Mark Bass 082 650 1442

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